Some of you may have heard of the term viral marketing. If you have not, here is the latest definition; Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. So, the tactic is to empower the audience and let them market you product for you. Viral marketing is a growing phenomenon that is being embraced by companies as small as the mom and pop shop to huge conglomerates.
The best example as of late is a piece created by Burger King as a part of its chicken campaign. Check out this video (subservientchicken.com) they created, where a chicken will do anything on demand…anything, within reason of course. It is an amazing piece of video work and has been spread like a disease (thus viral) faster than bird flu in China.
Microsoft is jumping into the viral marketing game in hopes of knocking out the iconic iPod with its new mobile music device, Zune. They recently created a site called, comingzune.com…check it out. This is the start of a multimillion dollar campaign and they have developed a 5-year strategic plan to become the top selling mobile music device. It will be quite interesting to see if they can pull it off. I have yet to see a craze like the iPod craze since cable TV.
The best thing about viral marketing is that it is all about entertaining the comsumer, hence, companies will put a lot of time and money into delivering the most creative piece of media possible.