Suits and artists stand toe-to-toe
Let’s consider the facts; writers make programs entertaining; a good actor can only be so effective if the script is crap; the industry knows this, but like all other conglomerates, they are in the business of making money. So, the strike is has become a classic David and Goliath scenario here, but are the people rooting for David? And, how do we get beyond this mess?
The American audience is less-often concerned with inner-workings of the entertainment industry; they just want active escapism; and why not. The reality however, is that it takes a lot to produce a single episode, and it is a huge team effort; many are involved, and writers are the ones with the most important job (as you will most definitely recognize in the upcoming weeks). But again, the audience does not want to be bothered by this, and their loyalty is wearing thin; time for action, but let's understand the real issue here.
The Writer’s Guild of America has put up a strike against the Alliance of Motion Picture and Television Producers, based on an insufficient negotiations between both parties. The writers want royalties from all media distribution segments; the AMPTP is not willing to risk offering a small percent to go to the writers; feeling it is unproven market (DVD, Internet, etc.); which is crap. The writers benefit by gaining a new residual income, much like recording artists (for CD sales, radio, etc,), and athletes (jersey sales, etc.). Obviously, the media companies do not want to lose out on the 4.8 billion in home video sales, a huge difference from box office (1.78 billion); so, greed versus entitlement.
Call me (Actually, don’t call, email me.), I have a solution, but cannot offer details in this post. I developed a plan 5 years ago that could further increase profits for both sides; as well as, harness new profitable relationships with other industries. Technology today offers a great deal of flexibility and opportunity to develop more diverse media formats, with more interactivity with the audience; think outside of the box; were are in the new millennium, lets start acting like it. But, this is a long term plan. We need a short term solution.
For now, the AMPTP needs to concede, and offer writers what they deserve, after all, it is their creative stories that increase profits, so it is only natural that get a piece of the pie. Besides, does the AMPTP really want it constituents missing out on another 500 million as it did in 1998 during the last strike? I think not. Share thw wealth, and if you want an idea on how incorprate cross-segmentation into your business model and double your profits, let me know.