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February 01, 2008

Britney Spears

Between 6:30 and 7:30 AM this morning, Britney Spears name appeared in the title of 5609 news article titles on the internet. Compare that to; Barack Obama, one article during the same hour; Hilary Clinton, 23 articles; George W Bush, 180 articles.

What does this mean? Well, if it is true that the media only projects what the audience wants to see; then my only conclusion is that we find the demise of pop stars more relative in our lives than the current and future leaders of our country. I hope this is not true, but we seem to lust after the idea of “celebrity” and this lust commands our attention over more pressing current affairs.

This celebrity-lust is slowly building a foundation based in non-reality; meaning, our lust, which comes from media (and is skewed before we receive it) is projected to us as real, but because this reality has been through the editing process, it is slanted and not delivered in whole, so that we can interpret all the facts. In fact, it is shaped with specific intentions to woo the audience into accepting the framed point of view, when in reality it is only spectacle, and more importantly, not at all pertinent in our daily lives.

Celebrity-lust is rampant and will most likely only grow stronger. It appears that the American audience is not ready to dispose of the media’s imbedded needle, and will continue to crave the enslaving venom of “pop” culture, but, maybe the media has falsely pinpointed our central interest. Perhaps the media should test its strong-hold on our glossed-over eyes.

The Solution
I challenge the media to change its trend of content for 24 hours and only deliver news that portrays strong moral values. See example articles below;

  • Act of charity puts roof over family’s head
  • Government grants $10 million to bio-fuel research
  • Ex-con helps old lady cross the street; and does not steal her purse
  • Anonymous donator builds 30 schools
  • Democrats and Republicans settle differences in tug-of-war contest; ends in a tie

I know if I was the CEO of a major media conglomerate, I would want to test my grip on the American audience. Rupert, you up for the challenge?

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